Agency Network: 
Published/Aired: 
August 2014

Description

As dusk fell on Cuban Independence Day (20th May) giant bats came alive in Rotterdam, The Netherlands. Bacardi presented their new logo in collaboration with Fitzroy Amsterdam and artist Friedrich van Schoor. Friedrich made a next level projection video with the latest CGI technique. On the same day bats came alive all over the world to celebrate the new Bacardi logo and their new campaign. With #BACARDIBats you could follow the flight of the bats. True passion can't be tamed.

Outdoor advertisement created by Fitzroy, Netherlands for Bacardi, within the category: Alcoholic Drinks.

Advertising Agency: Fitzroy, Amsterdam, Netherlands
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Highest Rated

Jackbr's picture

Funny

Jackbr
Activity Score 1500
Art diretor |

JackBR

Ayeyahyah's picture

cool tech but boring display

Ayeyahyah
Activity Score 482
Creative Director
Jaytesh's picture

The execution was good but it conveys nothing

Jaytesh
Activity Score 122
Other at TI Cycles, Murugappa Group |

Today's world runs on the bread and butter of a copywriter, "Short is sweet".
Woohoot!

damnson's picture

I think it looks fucking great.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

@minas_mars's picture

Ok.

@minas_mars
Activity Score 1814
Art Director at TBWA |

I'm gonna try say something positive

Pete R.'s picture

Fun. Nice work.

Pete R.
Activity Score 3412
Illustrator
kleenex's picture

not bad,.

kleenex
Activity Score 58777
Web Designer/Developer
Jackbr's picture

Funny

Jackbr
Activity Score 1500
Art diretor |

JackBR

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