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Revolving Doors

Agency Network: 
Published/Aired: 
May 2012
Axe Outdoor Ad -  Revolving Doors

Description

Images of different women were placed on revolving doors. Every time the doors were turned it appeared as the guy is sleeping with a different girl.

Outdoor advertisement created by Hanyang, South Korea for Axe, within the category: Health.

Caption

Axe Effect

Advertising School: Hanyang University, South Korea
Creative Director / Art Director: Dongmin Shin
Copywriter: Jinuk Seok
Art Director: Jeongin Nam
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Highest Rated

sacrilegend's picture

Awesome.

sacrilegend
Activity Score 3394
Copywriter
killazol1's picture

hahaha ok. nice

killazol1
Activity Score 354
miko1aj's picture

with the axe you can be an asshole? I see.

miko1aj
Activity Score 3086
Ron Burgundy's picture

nice one, rock n roll

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Jackbr's picture

NIce, nice.

Jackbr
Activity Score 1500
Art diretor |

JackBR

sacrilegend's picture

Awesome.

sacrilegend
Activity Score 3394
Copywriter
Danillp's picture

legal. Boa idéia

Danillp
Activity Score 672
Design Central's picture

Good.

Design Central
Activity Score 364
CABAZORRO's picture

Amazing! buenisimo...

CABAZORRO
Activity Score 366
graphic
vlads's picture

nooooo. could be more creative this morning all is first idea.

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

dean viii's picture

This is good. Ignore the morons on here.

dean viii
Activity Score 1686
Creative Director
kleenex's picture

I hope the other girls do not mind what he is doing...

kleenex
Activity Score 52778
Web Designer/Developer
thedesignaddict's picture

So simple, so smart. I wish I did this.

thedesignaddict
Activity Score 5403
Art Director at Freelance
CommandZ's picture

I like the idea but seems like you could trade out Axe for a condom brand too. Hey, there's an opportunity for a cross-sell partnership.

CommandZ
Activity Score 2509
Creative Director
sacrilegend's picture

You could, but by the same token, the "Axe Effect," which as we all know is their whole campaign, could easily be an effect evoked by anything else. Money, ribbed condoms, lube, cupcakes.

This is still wicked stuff.

And your partnership idea is pretty rad, too. ;)

sacrilegend
Activity Score 3394
Copywriter
iamcreative's picture

i didn't like the idea :(

iamcreative
Activity Score 262
WireDino's picture

Dammit these are good.

WireDino
Activity Score 237
Fernando Fernandes's picture

Simples, diferente, direto, eficaz!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
Tumi's picture

Simple and interesting. I dig...

Tumi
Activity Score 16
Graphic Designer at Working at THIRD GENERATION MEDIA in Lesotho
second_creator's picture

smile

second_creator
Activity Score 754
Copywriter |

copywriter

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