Polarized

Campaign
Agency Network: 
Published/Aired: 
September 2009
Axe:  Polarized
Axe Outdoor Ad -  Polarized

Also From This Campaign 2

Description

A poster that is modified using the light of the panel. During the night, a black vinyl lighten from behind reveals the zone wich es not suitable for the day.

Creative Directors: Fernando De Clemente, Sebastián Mir.

Outdoor advertisement created by Lowe, Uruguay for Axe, within the category: Health.

Caption

One is suitable for general audiences. The other one is not.

Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Art Director: Agustín Acosta
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Guest's picture

I really like the idea behind this...but im not a fan of the picture - sure she looks great at night...but during the day it just looks like the poser was cut in half.

Guest
mikeelrapido's picture

Good for my blog...

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

federo's picture

good use of a strong concept

federo
Activity Score 781
advertising agency
Guest's picture

nice!

Guest
vma64's picture

Love it.

vma64
Activity Score 26
Art Director
Guest's picture

i like it, but i dont know if you need such a hard cut-off... i might be being too picky, its a great concept.

Guest
bknowlden's picture

Piggy-backing really great print...

http://adsoftheworld.com/media/print/axe_shaved

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Guest's picture

This ad is awesome!

Guest
jesusito's picture

very nice!!!

jesusito
Activity Score 16
Graphic Designer
Guest's picture

buena idea. bajo el concepto de hernan ponce.

saludos.

Guest
gonniethegon's picture

Un gran concepto, sin dudas.

gonniethegon
Activity Score 102
Copywriter at Lowe Ginkgo |

http://www.linkedin.com/gonzalomlopez

kombizz's picture

good

kombizz
Activity Score 56
Photographer at artist photographer |

I was born and brought up in Iran, a beautiful country full of history.
kombizz

gonniethegon's picture

great!

gonniethegon
Activity Score 102
Copywriter at Lowe Ginkgo |

http://www.linkedin.com/gonzalomlopez

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