Description
A poster that is modified using the light of the panel. During the night, a black vinyl lighten from behind reveals the zone wich es not suitable for the day.
Creative Directors: Fernando De Clemente, Sebastián Mir.
Outdoor advertisement created by Lowe, Uruguay for Axe, within the category: Health.
One is suitable for general audiences. The other one is not.
I really like the idea behind this...but im not a fan of the picture - sure she looks great at night...but during the day it just looks like the poser was cut in half.
Good for my blog...
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nice!
i like it, but i dont know if you need such a hard cut-off... i might be being too picky, its a great concept.
This ad is awesome!
buena idea. bajo el concepto de hernan ponce.
saludos.
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