Giant QR Code

Agency Network: 
February 2011


Outdoor advertisement created by Duval Guillaume, Belgium for AXA, within the category: Finance.

Advertising Agency: Duval Guillaume Antwerp/Modem, Belgium
Creative Directors: Geoffrey Hantson, Lansen Walraet
Art Directors: Ad Van Ongeval, Kristoff De Prins
Copywriters: Dieter De Ridder, Philippe Blonde
Production: Moker
Account Director: Dimitri Mundorff
Account Manager: Bart Verschueren, Kristoff De Coninck
Online: Christoph Boost, Stijn Janssens
Chief Technology: Steven Pauwels
Design: Wim Sels
Director / Video: Wouter Lierman
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Highest Rated

Lazarus's picture


Activity Score 1537
Creative Director
morse's picture

Can people tell from the distance that those are paint cans?

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

AdBuzzer's picture

why would I bother to take out my mobile and scan that code? Is there any encouragement to do it or gratification afterwards (except for the boring information about the loan)?

Activity Score 1172
Marketing Manager |

TommyO's picture

I don't know about you, but I scan every QR code I see, just because it fascinates me. :-]

Activity Score 1860
Copywriter |

That's me!

Krik Krak Krow's picture

but your average person that isn't involved in the worlds of advertising/marketing/technology DON'T bother scanning QR codes, unfortunately.

Krik Krak Krow
Activity Score 39
jagadeesh's picture

yeah..there is no use of creating the code with paint cans..waste of craftsmanship and its a pain in the a**..
and the idea looks ok upto scanning part..after that people wont be interested..

Activity Score 743
dean viii's picture

It's technology. Not a concept. Complete fail.

dean viii
Activity Score 1702
Creative Director
Ron Burgundy's picture

absolutely agree

Ron Burgundy
Activity Score 1626
Art Director at Southern California
Lazarus's picture


Activity Score 1537
Creative Director
Dharmesh aka danny's picture

Message is clear, but the idea was vague to some extent.

Dharmesh aka danny
Activity Score 334
Copywriter at Post graduation diploma in advertising and public relation. Specialization in copy writing. |

Dharmesh Padia

Reality Check's picture

Somehow the paint cans do not add up to be anything especially memorable.

Reality Check
Activity Score 2545
cheeChingy's picture

I think the reason they used paint cans because it signifies renovations?

Too bad it's not translated well.

Activity Score 5
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