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Guest's picture

hilarious!

Guest
Guest's picture

Awesome.

Guest
richardmanuel's picture

Amazing

richardmanuel
Activity Score 18
Planner
Guest's picture

You bet I will - but only if it comes in black!

Guest
Hibon's picture

All you guys work for Lowe ? ... this is a simple nice idea but please, 10/10 ????? you must be joking a honest note is 6/10. "i hate spam comments"

Hibon
Activity Score 3734

Simple ideas are the best !

richardmanuel's picture

Nice to see OOH that isn't just a tricked out format.

richardmanuel
Activity Score 18
Planner
Guest's picture

Agree 6/10

Guest
Guest's picture

Simple yet strong idea. Very well done, bravo.

Guest
andyStock's picture

Haha. Funny ad, if nothing spectacular.

andyStock
Activity Score 666
CommandZ's picture

Clear incentive/benefit. Well done!

CommandZ
Activity Score 2511
Creative Director
el d1eg0's picture

But still, you could drop school and become a rapper...

el d1eg0
Activity Score 588
Copywriter at Young & Rubicam, México
thedesignaddict's picture

Nice one.

thedesignaddict
Activity Score 5403
Art Director at Freelance
jackmancer2017's picture

I don't really get it... lol.

Is this supposed to mean your parents have an awesome car when they drop you off at school?

jackmancer2017
Guest's picture

I think it means if you stay in school, you'll be able to afford an Audi. Or more simply - Audi is for educated people.

Guest
ivan's picture

I think it means stay in school so you can have a better job, so you can afford this card.

ivan
Creative Director at Ads of the World
Guest's picture

it probably be this :D

Guest
yousef.k's picture

i think its means stay in school to impress the school chicks with your awesome car.. because its a youthful and sporty car.

yousef.k
Activity Score 91
Copywriter at Drive Communications
HappyHour's picture

this is awesome.. such a fresh idea and has an awesome tone. thats what my dad used to tell me whenever i expressed interest in expensive luxury items.. you'd better stay in school!

HappyHour
Activity Score 2381
silvi's picture

It has multiple meanings, i guess.

silvi
Activity Score 4172
Copywriter
gonndo's picture

I second this...

I thought it meant "you stay so your parents could afford you one of these if you behave properly..."
Now that I think about it, it has no sense at all, but why???

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Amish's picture

nothing special

Amish
Activity Score 61
mikeelrapido's picture

Simple ad with great copy.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Flurb's picture

Really? This is nothing new. My friend had this poster up in his room 25 years ago:

http://images.art.com/images/products/large/10030000/10030522.jpg

Clearly, my friend was a nerd.

Flurb
Activity Score 263
Creative Director
Guest's picture

The truth is, even if you stay in school a long time, chances are you'll never get a great job, except if your parents have relations.
poor stay poor

Guest
Anonymous Author's picture

This is a good reason not to stay in school.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

AdsofChina's picture

Very good.

AdsofChina
Activity Score 99
Marketing Manager at 23red |

Ads of China // 中国广告
http://adsofchina.wordpress.com

andyStock's picture

I stayed in school, but despite trying my hardest I still cannot afford a £120,000 car!

I doubt many can, even molucular biologists and airline pilots.

andyStock
Activity Score 666
Prime83's picture

Just wonderful.

Prime83
Activity Score 497
Creative Director at Huella Publicidad
Guest's picture

Who is the producer?

Guest
Guest's picture

Who cares about the producer. It's a great idea.

Guest
Ohkamp's picture

Beth MacKinnon

Ohkamp
Activity Score 228
Creative Director at Lowe Roche, Toronto
Guest's picture

i like the copy

Guest
velle's picture

I think it means, if you stay in school, you could use the Internet there to learn how to hotwire and steal cars like this, and it'll never be traced back to you...

velle
Activity Score 1550
Copywriter
Guest's picture

If I have a lot of money, the phrase does not make me want to buy, it has sparks, yes. I agree. 6.10

Guest
Guest's picture

was better in the old landrover spot. where the guys were backpacking through europe.

Guest
Beamen's picture

Nice one, totally Audi's target!

Beamen
Activity Score 225
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