Target: Gynecologist doctors.
About: The overactive bladder is not often seen as a disease by gynecologists.
They believe the symptoms such as urinary incontinence come with the women’s advanced age. The problem is that the symptoms of overactive bladder are actually
serious and drive the patients away from the good moments of life. And the most serious problem is the embarrassment of not being able to control their own bodies thus feeling prisoners in shame.
Outdoor advertisement created by Triunfo Sudler, Brazil for Astellas Farma Brasil, within the category: Pharmaceutical.
Chief Executive Officer: Janaina Rosas
Creative Director: Michel Motta
Art Director: Fabio Santana
Copywriters: Fred Dias, Tiago Moraes
Planner: Mauricio Paiva
Account Supervisor: Bianca Lucas
Project Manager: Carolina Avila
Production Manager: Rafael Araújo
Production (CGI): Pamplace
Brand Manager: Diogo Barsi
Senior Media Manager: Roberto Soler