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Heart In Distress

Agency Network: 
Published/Aired: 
May 2012
ASSS Outdoor Ad -  Heart In Distress

Description

Outdoor advertisement created by Lg2, Canada for ASSS, within the category: Public Interest, NGO.

Advertising Agency: lg2, Quebec City, Canada
Creative Director: Luc Du Sault
Copywriters: Mathieu Belley, Luc Du Sault
Art Director: Vincent Bernard
Photography: Marc Couture
Illustrator: David Boivin
Account Managers: Catherine Darius, Christine Larouche
Producers: Michel Grenier, Julie Pichette / 3PG Marketing
Sound Engineer: Boogie Studio
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Highest Rated

gonndo's picture

The resource is absolutely brilliant and deserves any prize they want, but I think the given message wasn't strong enough...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

jackmancer2017's picture

Really clever to just plug your headphones in there. Brilliant. Though they didn't finish on the same brilliant note 'Hi I'm Kevin's heart' - what?

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
kylevuong's picture

Simply brilliant!

kylevuong
Activity Score 31
Award School
nepotiums's picture

Nice one! I'm impressed!

nepotiums
Activity Score 251
Copywriter
cryingmouse's picture

i like it !

cryingmouse
Activity Score 49
Copywriter at CW
NicoCiego's picture

Non-trad ads at its best

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
ignitionspark's picture

Very good concept!

ignitionspark
Activity Score 212
Mumbai
CABAZORRO's picture

Terrible

CABAZORRO
Activity Score 366
graphic
kleenex's picture

I love the concept, but how well did it work in getting more people to at least go in for training.

kleenex
Activity Score 52778
Web Designer/Developer
m-adman's picture

This one is great

m-adman
Activity Score 185
bobby666's picture

too good...

bobby666
Activity Score 1460
RMG Connect, India
anksization's picture

awesome concept!

anksization
Activity Score 6
New Delhi
ItMatters's picture

Creative use of the media. Small coverage for money spent.

ItMatters
Activity Score 2167
YOSEF 302's picture

Great one!

YOSEF 302
Activity Score 62
Creative Director |

Yosef Khouwes. Creative Director / Filmmaker

DanStep08's picture

Interaction is the key to everything. That's why the "just for kids" gaming industry is really a multi-billion dollar per year industry, fueled mostly by adults.

DanStep08
Activity Score 27
Copywriter |

Just do it!

gonndo's picture

The resource is absolutely brilliant and deserves any prize they want, but I think the given message wasn't strong enough...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Fernando Fernandes's picture

MUUUUUUUITO BOM! é isso ai!!!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
MarcGabriel Lebel's picture

Amener un autre sens pour une publicité visuel est une merveilleuse idée, Chapeau !

MarcGabriel Lebel
Activity Score 3
Trebas Institut Montréal
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