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Headache Lights

Agency Network: 
Published/Aired: 
December 2011
Aspirin Outdoor Ad -  Headache Lights

Description

Aspirin ads were wrapped on the backs of buses all around the city of Toronto. The ads used brake lights to exaggerate the pain caused by headaches. When the buses braked, the lights lit up to highlight the throbbing pain. As Toronto is one of the worst cities for traffic, the message especially hit home for commuters stuck behind these buses.

Outdoor advertisement created by BBDO, Canada for Aspirin, within the category: Pharmaceutical.

Advertising Agency: BBDO, Toronto, Canada
Executive Creative Directors: Carlos Moreno, Peter Ignazi
Art Director: Jonathan Guy
Copywriter: Frank Macera
Account Director: Steve Groh
Account Supervisor: Nevena Djordjevic
Production: SGL Communications
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Highest Rated

kleenex's picture

not feeling it,

kleenex
Activity Score 52706
Web Designer/Developer
simonds08's picture

I didn't make the connection. More than anything, the ad looks like it was poorly placed in that it runs into the tail lights.

simonds08
Activity Score 598
chuckieT's picture

Nobody would get this without the written description and the Art Director bumping up the brightness on the taillights for the award submission picture.

chuckieT
Activity Score 680
Creative
vote4pedro's picture

close but no cookie.

vote4pedro
Activity Score 4601
Copywriter
kleenex's picture

not feeling it,

kleenex
Activity Score 52706
Web Designer/Developer
Geimima's picture

i'm not feeling well..

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

The JACK's picture

not feeling pain!!!!

The JACK
Activity Score 438
Marketing Manager
MicheleVirgilio's picture

non mi piace

MicheleVirgilio
Activity Score 2617
iambusy's picture

sad

iambusy
Activity Score 2219
Copywriter |

busy.

andylefty's picture

Love it, however didn't know it was copied....and so the stars get stripped.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
joelapompe's picture
joelapompe
Activity Score 3861
vote4pedro's picture

the original actually works pretty well. you need the third brake light on the forehead.

vote4pedro
Activity Score 4601
Copywriter
nepotiums's picture

Well, the idea is struggling somewhere within the idea itself. Sad.

nepotiums
Activity Score 251
Copywriter
Grafiksein's picture

Nice try thou ..

Grafiksein
Activity Score 2
Graphic Designer at Mici - Embaci / abidjan - coté d'ivoire
comeon_11's picture

I absolutely love this i got it the first time looking at it. im not sure why others cant see outside the box looks good and creative!

comeon_11
Activity Score 2
Photographer
poleva's picture

Nice idea. It does connect IMO. Maybe a bit less obvious than it should have been.

poleva
Activity Score 17
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