Description
Outdoor advertisement created by Cramer-Krasselt, United States for Arizona Science Center, within the category: Education.
Chief Creative Officer: Marshall Ross
Executive Creative Director: Ian Barry
Creative Director: Jon Shore
Associate Creative Directors: Greg Harwell, John Zapf
Art Director: Greg Harwell
Copywriters: John Zapf, Jon Shore
Digital Production Artist: Keith Nielsen
Project Management Supervisor: Vicky Gross
Print Production Manager: Christina Nguyen
Illustrator: Wayne Watford
There's this science magazine in the Netherlands which uses similar teasing headlines. I suppose it's very effective; it makes you wonder - but not such of a 'woaw-idea'.
Meh. Rethink has been doing a similar thing with Science World for years now. Only their ads are a lot more compelling and entertaining.
http://adsoftheworld.com/media/outdoor/science_world_gold_billboard
http://adsoftheworld.com/media/tv/science_world_ice_creamy_goodness
http://adsoftheworld.com/media/print/science_world_clown_jump
Yeah but these questions provide a call to action which makes this slightly better in my opinion. Science world gives it all away. I already have my answer so I can move on.
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