Beeboard
Description
Outdoor advertisement created by Grey, Bangladesh for AP Honey, within the category: Industrial, Agriculture.
Deputy Worldwide Chief Creative Officer: Per Pedersen
Executive Creative Director: Syed Gousul Alam Shaon
Senior Creative Directors: Nurur Rahman, Javed Akter
Creative Directors: Mohammad Akrum Hossain, Jaiyyanul Huq
Art Directors: Mohammad Akrum Hossain, Jaiyyanul Huq
Senior Visualizer: Mohammad Belayet Hossain
Visualizer: Sraboni Chowdhury
Typography: Jaiyyanul Huq, Mohammad Belayet Hossain, Sraboni Chowdhury
Copywriters: Mohammed Akrum Hossain, Md. Rahul Rahman
Photographer: Saniar Rahman
Vice President: Salahuddin Shahed
General Manager, Marketing Services: Shaiful Azim
Senior Planning Manager: Bitop Das
Account Manager: Chowdhury Rahman Rayhan
Graphic Designer: Mokaram Hossain
Senior Admin Officer: Manami Sunjia Hossain
Production Company: Facecard Productions
Film Director: Mejbaur Rahman Sumon
Assistant Directors: Shimul Biswas, Mithun Biswas, Aniqa Zaheen, Nayeem Zaman, Komol
DOP: Ishtiaque Hossain , Tanveer Ahmed Shovon, Sazal Alok
Music: Rasheed Sharif Shoaib (Cowbell)
Outdoor Support: HEXAGON Communication Limited
Head Of Production: Hassan Mohibour Reza Rubel
So I should take care of the environment just because I saw a sign written "real" with bees in it? Meh..
I am missing how the boards conveyed the fact that bee population was dwindling. Also, how is have a man made (bill)board for bees a real, pure, and true representation of where bees actually live? However, I still liked the idea, but not for the reasons they stated.
Noswadizzle
Real good. To show consumers how your product is made in front of their very eyes is fantastic. Pure, natural, untouched - tons of people would buy that honey over any other. A campaign that'll certainly stick in minds; perfect for when walking down the honey aisle at the supermarket.
What's your ad telling the consumer?
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