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Building

Agency Network: 
Published/Aired: 
June 2008
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20
Views
2369
Anando:  Building
Anando Outdoor Ad -  Building

Description

Outdoor advertisement created by McCann, India for Anando, within the category: Non-Alcoholic Drinks.

Advertising Agency: McCANN ERICKSON, Mumbai, India
Executive Creative Director: Prasoon Joshi
Creative Director: PK Anil
Copywriter: Prasad Venkatraman
Art Directors: Kapil Tammal, Swati Goel, Roopra Sarbjit, Sandesh Kambli
Photographer: Shekawat HS
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Highest Rated

purplerodent's picture

Mindhunter: fake, fake fake

purplerodent
Activity Score 123
Art Director |

Mindhunter

onemilkid's picture

This is so bad.

There is no way that this was made.

onemilkid
Activity Score 111
Copywriter
Biga's picture

I´m not sure it is real, but if it is, it can be made.
A billboard in front of the building, a few meters distant, like the ones that already exists.

Biga
Activity Score 45
Kateter's picture

I don't think so. look at the size of it. it covers 4 level of flats (yeah, it doesn't even look like an office building).
do you really believe that so many people would give their view for a freaking billboard?

technically possible, but in real life... nope.

Kateter
Activity Score 2029
Copywriter
Davosk's picture

reminds me of this
http://youtube.com/watch?v=AsSFLEddVUU
(excuse the cheesy news readers).

Davosk
Activity Score 4811
Art Director
teenquey's picture

Still don't understand how this can be done...

teenquey
Activity Score 290
JWT
Have Heart's picture

I like it, but it only works with blue sky.

Have Heart
Activity Score 922
Art Director
floydeepurple's picture

this is superb...won/shortlisted at Cannes this year...

floydeepurple
Activity Score 349
Copywriter
Bundy Agency's picture

No it didn't

check the shortlist again,

Its a fake, check the shadows.

fake,fake,fake

Bundy Agency
Activity Score 597
Art Director
Kateter's picture

this was really done?

Kateter
Activity Score 2029
Copywriter
StuartLittle's picture

how big the billboard ? Looks fake

StuartLittle
Activity Score 466
Other
purplerodent's picture

Mindhunter: fake, fake fake

purplerodent
Activity Score 123
Art Director |

Mindhunter

Adaddicted's picture

Its fake!!!
Do you think in Mumbai those tenants (in 4 storeys) would agree to fix such a bill and hide their access to the 'only available nature'?.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

brain123's picture

Super fake...

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
The Pope's picture

I understand this is a creative spot, but this couldn't be more fake.

IT IS IMPOSIBLE, NO WAY IT CAN BE DONE.

The Pope
Activity Score 124
Art Director
Neil Levy's picture

well, i think the points above are all valid. because if it's real, then nice job. certainly something that would get talk value and is worthy of hardware. but if it's fake then it's a real pity to see it win out over things that are legitimate. because that's not right. at least not in shows that cost a lot of money to enter.

personally, i'm not sure. in the us, it's damn near impossible to get something to overhang a street without an amazing amount of permits/logistics and lawyers involved. but maybe it's different in other places.

assuming it's real (and i hope it is) it would be great if someone had camera photos of the thing if it really is real in environment so we could see it as it really ran.

if anyone who worked on this is reading, can you link us up to a few photos? would love to see it in situation.

be well,

-neil.

Neil Levy
Activity Score 314
Copywriter |

neil levy

efox5's picture

definitely fake

efox5
Activity Score 85
spidey's picture

why use a white boy in a billboard for india?

spidey
Activity Score 42
ad agency
roi zhang's picture

911?

roi zhang
Activity Score 132
AD in shanghai
Scam Detector's picture

SCAM!

Scam Detector
Activity Score 1048
General Manager
Eightball's picture

Ugly bullshit

Eightball
Activity Score 200
Marketing Manager
Joker's picture

Oh my god..how fake can we go?
I like the fact that they took the time to match the real sky color with the color they used on the billboard, God should be listed on the credits, cuz he will keep the sky on matching color for a month!!

Joker
Activity Score 85
Art Director
genads's picture

geeta
u r talking about local brand and showing a child who belongs to foreign country
so dats d silly mistake.

genads
Activity Score 12
sophia polytechnic |

geeta

Handsome Wong's picture

...How to build?

Handsome Wong
Activity Score 28
creative
Handsome Wong's picture

is it retouched?

Handsome Wong
Activity Score 28
creative
jecel_jing's picture

Poor kid, after pushing a part of a building, he'll will die. Why he have to push in the middle?

jecel_jing
Activity Score 2
star12's picture

I live close to this building and this board never saw the day of light.. just a concept.. works only on screen..

star12
Activity Score 2
Guest's picture

I like this concept, a good idea. :)
But it only works when the sky is blue!

Guest
vinoth's picture

my god...
please grow-up...

vinoth
Activity Score 48
Marketing Manager
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