ANAD is a pro bono organisation that educates the public about the dangers of anorexia. They asked us to help them raise money and awareness. To demonstrate the unhealthy beauty ideals promoted by the media and fashion industry we re-painted world famous masterpieces. These paintings were then displayed in fine art museums - exactly where visitors would expect to see manifestations of true beauty.
Photographer: Jo Bacherl
Outdoor advertisement created by Ogilvy, Germany for Anad, within the category: Public Interest, NGO.
Executive Creative Directors / Creative Directors: Dr. Stephan Vogel, Christian Mommertz
Copywriters: Sabina Hesse
Advertiser's Supervisor: Claudia Engel
Account Supervisor: Veronika Sikvolgyi
Art Buyer: Christina Hufgard
Art Directors: Sabina Hesse
Painter: Remus Grecu
Art Buyer: Valerie Opitz