Advertisement

Minute of hope, 1

Campaign
Agency Network: 
Published/Aired: 
December 2013
Amnesty International:  Minute of hope, 1

Description

A moment of silence is a symbolic gesture used to commemorate and honour a tragedy or significant event. For the first time, Amnesty wanted to do something big to mark the Human Rights Day on December 10—something that would get people involved and allow them to make a simple gesture that would have a big impact. On December 10, we got the public’s attention through hard-hitting visuals and when they’d stop to look and read the compelling cases on the floor, they’d bow their heads and observe a minute of silence, a minute
of hope without realizing it.

Outdoor advertisement created by Cossette, Canada for Amnesty International, within the category: Public Interest, NGO.

Caption

Minute of silence minute of hope

Advertising Agency: Cossette, Montreal, Canada
Creative Director: Antoine Bécotte
Art Director: Alex Jutras
Copywriter: Thimalay Sukhaseum
Illustrators: Jonathan Kemp, Benoit Côté
Photographer: Shayne Laverdière
Additional credits: La Cavalerie
Log in to post comments
sacrilegend's picture

Worth reading the case study. There's an actual idea here, and a good one at that. To the agency: it's worth it to explain your idea in a visual.

sacrilegend
Activity Score 3394
Copywriter
claudioribas's picture

I like it. good idea!

claudioribas
Activity Score 79
ariasdesigner's picture

really nice work

ariasdesigner
Activity Score 56
Graphic Designer at akdesigner.com |

ariasdesigner

rocky4's picture

nice execution

rocky4
Activity Score 10
Art Director at UBM INDIA Pvt Ltd. |

WHEN U PUSH THROUGH A DIFFICULT PROJECT, U DONT GET TO THE OTHER SIDE...
U REACH THE NEXT LEVEL "

Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement