Agency Network: 
Published/Aired: 
October 2008
Allan Gray:  3D Letters
Allan Gray Outdoor Ad -  3D Letters

Description

Outdoor advertisement created by King James, South Africa for Allan Gray, within the category: Finance.

Caption

Few things last as long as our track record.

Advertising Agency: King James, Cape Town, South Africa
Creative Directors: Devin Kennedy, Karin Barry
Art Director: Christiaan Conradie
Copywriter: Bianca Brandi
Production: Sally-Anne Lewendon
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SeanMartin's picture

So, what you're saying here, is that your investment track record is crap?

Seriously, was anyone thinking about the message here when this was approved?

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
sneakyhands's picture

the first thing i see is 'gas' dead center, then after that i've probably already passed the billboard. too many steps for a billboard, and as sean said, it's just illustrating something bad.

sneakyhands
Activity Score 1843
Copywriter
Wiseman's picture

Are you guys kidding/retarded?
Few things means not many, as in this billboard.

Wiseman
sneakyhands's picture

few comments make less sense than that one. besides, saying that a track record lasts for a while doesn't mean anything. even bad track records last for a long time. the line doesn't make sense, and the strategy isn't quick enough for passing motorists. thanks for the definition of 'few' though. ;)

sneakyhands
Activity Score 1843
Copywriter
SeanMartin's picture

Reaching, grasshopper. Reaching.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
Lip's picture
Lip
Activity Score 232
Tina Dev's picture

inat

There is a difference between 'few' & 'a few' in their meanings. 'Few' means 'nothing' or 'no one' at all or completely negative, while a few means 'there are some'.
Hence here the aforesaid line might mean 'no one exists that lasts as long as them'.

Tina Dev
Activity Score 60
AA Associates |

inat

SeanMartin's picture

>> "'Few' means 'nothing' or 'no one' at all"

Really? Well, if you say so, but I always thought 'few' -- as in, say, 'few people' -- means a small undesignated number. Not none at all. Still, you have to admit that allowing your message to visually fall apart isnt exactly going to inspire confidence in your service.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
Shaka_Zulu's picture

Tina Dev where you've been all my life... i couldn't have explained this any better...

Shaka_Zulu
Activity Score 112
Copywriter |

Now... inspire me!

Guest's picture

All I see is Disappearing investments....not a clear message.

"Few Competitors Stand up to our Track record". That may not be brilliant but its a much clearer message.

Maybe have one of the "t's" in competitor falling down.

"things last as long" is really vague and makes the consumer (and me) think about the message way too hard.

Guest
Guest's picture

It's so simple.
Seriously fella's, let me ask you all the question DO YOU EVEN WORK IN ADVERTISING?

Guest
Guest's picture

It's so simple.
Seriously fella's, let me ask you all the question DO YOU EVEN WORK IN ADVERTISING?

Guest
Kikin's picture

Not clear at all.

Kikin
Activity Score 210
Creative Director at Chief of innovation at Performance, Lima Perú |

Think. Then think again.

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