Also From This Campaign 3
Description
Outdoor advertisement created by Agencia Sic, Brazil for Algar, within the category: Electronics, Technology.
Creative Directors: Henrique Damiao, Thiago Schmidt
Art Director: Juan Carlos Sosa
Copywriter: Henrique Damiao
Highest Rated
Yes, I know (I see now that I didn't make it clear :)) These all work with movie references.
Still I think interaction makes the concept messy.
It is not Up combined with Olympics.
They care about the Olympics right now, and there are less movies (as the HL says "All about the Olympics").
If you want to say we shift our attention from flying houses to sport(wo)men, you should not create an interaction between the two.
Swimmer and Titanic is a better execution - although the art direction could help more to express the concept there.
Yes, I know (I see now that I didn't make it clear :)) These all work with movie references.
Still I think interaction makes the concept messy.
It is not Up combined with Olympics.
They care about the Olympics right now, and there are less movies (as the HL says "All about the Olympics").
I want to do archery as well, in the name of olympic...
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
this piece doesn't really feel consistent with the rest of the campaign…
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