It's all about the Olympics - Archery

Campaign
Agency Network: 
Published/Aired: 
August 2016
Algar: It's all about the Olympics - Archery

Description

Outdoor advertisement created by Agencia Sic, Brazil for Algar, within the category: Electronics, Technology.

Advertising Agency: Agencia Sic, Uberlandia, Brazil
Creative Directors: Henrique Damiao, Thiago Schmidt
Art Director: Juan Carlos Sosa
Copywriter: Henrique Damiao
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Highest Rated

Dzsoi's picture

Yes, I know (I see now that I didn't make it clear :)) These all work with movie references.
Still I think interaction makes the concept messy.
It is not Up combined with Olympics.
They care about the Olympics right now, and there are less movies (as the HL says "All about the Olympics").

Dzsoi
Activity Score 8611
Copywriter
kleenex's picture

not that impressed.

kleenex
Activity Score 58791
Web Designer/Developer
shrub's picture

great execution, idea is ok, congrats.

shrub
Activity Score 128
halaby87's picture

needed to be stronger

halaby87
Activity Score 10498
Marketing Manager |

M.Halaby

Dzsoi's picture

If you want to say we shift our attention from flying houses to sport(wo)men, you should not create an interaction between the two.
Swimmer and Titanic is a better execution - although the art direction could help more to express the concept there.

Dzsoi
Activity Score 8611
Copywriter
shrub's picture

It's about the movie Up, from Pixar I guess.

shrub
Activity Score 128
Dzsoi's picture

Yes, I know (I see now that I didn't make it clear :)) These all work with movie references.
Still I think interaction makes the concept messy.
It is not Up combined with Olympics.
They care about the Olympics right now, and there are less movies (as the HL says "All about the Olympics").

Dzsoi
Activity Score 8611
Copywriter
Hadrons's picture

I want to do archery as well, in the name of olympic...

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kokoz's picture

this piece doesn't really feel consistent with the rest of the campaign…

kokoz
Activity Score 211
Art Director
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