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World Water Day, Lion

Campaign
Agency Network: 
Published/Aired: 
March 2012
Al Ain Zoo:  World Water Day, Lion

Description

On the occasion of World Water Day (22 March), we came up with this starkly visual idea to highlight the problems that will arise for flora, fauna and humankind if we do not use water wisely. The objective was to use these posters and ads sponsored by Al Ain Zoo to catch the attention of people in a highly graphic manner. Do have a look-see.

Outdoor advertisement created by Y&R, United Arab Emirates for Al Ain Zoo, within the category: Recreation, Leisure.

Caption

Think about what you could save when you save water.

Advertising Agency: Y&R, Abu Dhabi, UAE
Creative Director: Zorzi El Hoyek
Associate Creative Director: Abdul Nasser
Copywriter: Adnan Khalid
Illustrators: Jeru Ben, Srinivas Sarma
Account executive: Rouba El Lababidi
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certaintly's picture

looks awkward, perhaps forced to me

certaintly
Activity Score 3988
Guidos's picture

Forced indeed..

Guidos
Activity Score 163
Copywriter
Milan Solanki's picture

This seems more like an Ambient idea, nothing interesting when represented as an outdoor idea

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
maish.d9's picture

I think the water should go in than the whole pipeline...

maish.d9
Activity Score 26
Leo Burett
Temple's picture

If the pipeline enters the lion, when one leaves the tap running, the lion drinks. Which is of course the opposite of what they want to say. This is very lazy.

Temple
Activity Score 11341
Creative Director
ItMatters's picture

No for me.

ItMatters
Activity Score 2167
wave's picture

no

wave
Activity Score 476
salil.sharma's picture

awesome campaign
i love it

salil.sharma
Activity Score 2548
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

zen_cah's picture

i dont get it...

The pipe is connected to the lion's mouth = the more water i use, the more water will be passed to the lion!

zen_cah
Activity Score 72
somecopywriter's picture

Sorry you guys got it wrong, encouraging wastage rather than saving is a fail if you ask me.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
thedesignaddict's picture

Sorry guys. Not working.

thedesignaddict
Activity Score 5403
Art Director at Freelance
kleenex's picture

I think they have a concept.

kleenex
Activity Score 58797
Web Designer/Developer
carlamarroquin's picture

I think it's an analogy, sort of cracking-the-wall-with-wasted-water-means-killing-the-lion thing. Still, it's too much of an explanation for what should be an easily understood ad.

carlamarroquin
Activity Score 107
Creative Director at Punto 69
metis's picture

Not quite there...

metis
Activity Score 413
Copywriter
Roger Keynes's picture

A biiiit of a stretch! ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

denfilm's picture

i like art direction

denfilm
Activity Score 409
Producer/Director at Ministry Film |

www.ministryfilm.com

Restless_r8's picture

forced!

Restless_r8
Activity Score 37
Creative Director
spears ava's picture

forced, agree

spears ava
Activity Score 206
Copywriter
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