Unexpected courts

Agency Network: 
Published/Aired: 
June 2016

Description

Brazilian kids see soccer fields anywhere. We used the same creativity (and a little paint) to reveal other sport courts around.

Outdoor advertisement created by Dentsu, Brazil for Akzo Nobel, within the category: House, Garden.

Advertising Agency: NBS/Dentsu, Rio de Janeiro, Brazil
Executive Creative Director: André Lima
Creative Directors: Eduardo Almeida, Carlos André Eyer
Art Directors: Luiz Cesar Faria Jr., Roberto Ulhoa
Copywriter: João Resende
Photographer: Pixel and Bianca Pimenta
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Highest Rated

damnson's picture

Well let's be honest, this is not such a mind blowing idea. Brazilian kids will probably play anywhere without your painted courts anyway.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

helvet.lang's picture

Reminds me the Pigalle's Project :
http://www.dezeen.com/2015/08/12/pigalle-duperre-ill-studio-paris-bask...

Without being the same idea, of court (lol)

helvet.lang
Activity Score 178
Copywriter at FRANZ&RENÉ |

-just my opinion-

damnson's picture

Well let's be honest, this is not such a mind blowing idea. Brazilian kids will probably play anywhere without your painted courts anyway.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Dzsoi's picture

I really like that they've broken out from the usual "ghetto soccer" thing (dominated by Nike) and turn to other sports.

Dzsoi
Activity Score 8611
Copywriter
kleenex's picture

Brilliant.

kleenex
Activity Score 58791
Web Designer/Developer
CrackerJackFlash's picture

This is great.

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

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