New York

Campaign
Agency Network: 
Published/Aired: 
June 2009
Air India:  New York
Air India Outdoor Ad -  New York

Also From This Campaign 2

Description

Photographer: Syed Zubair

Outdoor advertisement created by DDB, India for Air India, within the category: Transport.

Advertising Agency: DDB Mudra, Bangalore, India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: Joono Simon
Copywriter: Melissa Roshini
Advertiser's Supervisor: Aloke Singh
Planner: Krupanand S
Account Supervisors: Kapil Bhatia, Yughandar
Art Director: Melissa Roshini
Illustrator: Mahesh N S
Stylist: Anu Yadav
Log in to post comments
jeann's picture

simple, and pretty much effective. (:

jeann
Activity Score 107
LASALLE College of the Arts
Guest's picture

that's pretty clever actually!

Guest
adfreak06's picture

Hey All this is a copied idea, these Indians don't use there brains , they simply see the western ads and just replace the logo , http://adsoftheworld.com/media/print/air_france_double_life?size=_orig...

adfreak06
Activity Score 140
Guest's picture

abe chutiye 'adfreak06' [Plz translate the slang] don't just type because you can...............

Guest
KbxAds's picture

abe chutiye 'adfreak06' [Plz translate the slang] don't just type because you can...............

"chutiye" is similar to calling a person a cunt or woman's vagina, etc.
btw has this [Plz translate the slang] been added by an AOTW comment reviewer? just curious

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

Ad_Man's picture

First of all, your english is awful. Hope it's not your first language.
Second, these are way better than the one you posted.
Third, while thinking, it's not hard to use the same approach.
Fourth, leave the account department. Then, we'll talk about advertising.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

100% different.

Air france has environment

Air france has humor

Air france actually has art direction.

This is a bad portrait of a diverse family (who don't connect with each other at all). Doing nothing interesting. accompanied by useless copy.

How in the world is this considered advertising?

May as well just write the name of the airline on the side of a 1982 toyota, & drive around the local airport.

Guest
Guest's picture

AMEN and well said. Where's the beef? (snicker, snicker)

Guest
Guest's picture

chutiye sale

Guest
Guest's picture

but, what is the great idea in it? and it is the direct copy of an air franc campaign done by euro rscg, spain and that campaign was much much more better and clearer. you want people to believe that bobby pawar and joono simon hasn't seen this campaign? why copy an idea and screw it? do some thing on your own my friends.

Guest
Guest's picture

but, what is the great idea in it? and it is the direct copy of an air franc campaign done by euro rscg, spain and that campaign was much much more better and clearer. you want people to believe that bobby pawar and joono simon hasn't seen this campaign? why copy an idea and screw it? do some thing on your own my friends.

Guest
Guest's picture

HAAA HAAA true!

Guest
Guest's picture

haa haaa very very true!

Guest
Guest's picture

I really love these ads. Adfreak u've named u're self quiet aptly. U are a freak, who can't tell that the idea is different n that this one is done much better.

Guest
Emran Hayat's picture

Mumbai > Newyork > Malaysia??

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Guest's picture

Hey what is the behind story? Actually they copied it from Air france and executed cute? i like the layout and execution. nice

Guest
tirthomitro's picture

ok! india lifts again!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Zaidi's picture
Zaidi
Activity Score 80
Advertising
Guest's picture

http://adsoftheworld.com/media/print/air_france_double_life

same bloody concept.
slightly different execution.

Guest
gon_enelcamino's picture

basic

gon_enelcamino
Activity Score 838
Underground
john ler's picture

Cannes lions ?? Are you joking ?
Lame, straight to no point, boring.

john ler
Activity Score 665
Creative Director at Euro RSCG Casablanca, Morocco
Punch's picture

QUE BUENA CAMPAÑA! excelente.

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

Guest's picture

listen mudra guys , i know all the comments posted here as guest are you guys, ur testing my patience , i can simply post the air france ad and your copied air india ad to the marketing department of AIR INDIA , Let them decide the future of your's!!! you will lose the account the moment i do it

Guest
adfreak06's picture

listen copycat mudra guys , i know all the comments posted here as guest are you guys, ur testing my patience , i can simply post the air france ad and your copied air india ad to the marketing department of AIR INDIA , Let them decide the future of your's!!! you will lose the account the moment i do it

adfreak06
Activity Score 140
Guest's picture

Forget whetehr it's a copy cat ad or not, it's not even a decent idea in the first place. Cannes sucks.

Guest
Guest's picture

the thoughts sooo simple... and real... air france ad has an obvious scam photoshop look! and its sooo immature.. i bet its not even a real ad!

Guest
Guest's picture

Its brillant! the thought is sooo simple and real..
the so called air france ad is looks pathetic withthe most obvious photoshop-ed head work ...
theres no way any CD in the world would release that respectfully as an ad!!

Guest
Guest's picture

Mr adfreak, maire mindathiriyeda thavala thayoli, if u want to knw wats the meaning of this. pls call me 09980505308

thanks

Guest
Guest's picture

mudra guys u people are rocking here with a lot of bad/dirty words in malayalam.

since ur Executive Creative Director is also a mallu,
and its shame on you.

keep it up.

Guest
Guest's picture

it shows one thing,,,,that all you white people go horny over black chicks and end up giving birth to brown ones...dark chocolate+white **** =brown babies...jai ho

Guest
Guest's picture

i hope u r brown !

Guest
Guest's picture

the idea's allright...it's been done before...not just for air france...i myself did similar ads for jet airways...it's not really a cannes winner...it's more like a scapegoat when ur client servicing dude and your cd want you to hammer out some ads really really fast...coz the client's breathing down their neck...hehe

Guest
Guest's picture

air france ko mar goli ............. jai ho mera bharat jai hind . mudra will rocks..... chalo chalo .....

Guest
Guest's picture

guys, v have to debate whether it is a copied ad or not? dont bring out racism here!! and to be genuine , i think this is a clear copied idea from AIR FRANCE

Guest
Guest's picture

mudra - really a copy cat ad agency

Guest
Guest's picture

great
work

Guest
Guest's picture

the girl in the ad is frida.......my friend's classmate :P '

Guest
Guest's picture

wrong spelling dude....ask your friend

Guest
Karthik's picture

Forget all the comments, complaints, criticisms, suggestions, abuses being thrown about here.

I was just amused because of the irony with respect to this brand.

Air India is in a heavy debt of 4000 crores who are not able to pay their staff their salaries on time. They are requesting the government for a bailout.

And then you see this ad. It just cracks me up!

As for the ad, I think the concept's sweet!

Karthik
Activity Score 52
Graphic Designer |

Karthik M.

Guest's picture

hope this scam work will make ppl fly air india...or air france... lol

Guest
KbxAds's picture

ahahahha true, so true, i wonder if the agency or the client paid the hefty cannes entry fee for this ad

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

ad_venture's picture

Bull shit ad...Promoting Racial Discrimination...will be apt for an Euro-African Airline acquiring an Indain airline.

ad_venture
Activity Score 59
Other at Bangalore |

www.mukeshvenugopal.blogspot.com

Guest's picture

HAHAHAHAHHA, Knowing this is a creative professionals website, these brainless copy cat mudra idiots put this ad here

Guest
Guest's picture

jai ho. idea chori ka hai

Guest
SoCH_TO's picture

It;s promoting colour war !!!

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

Guest's picture

You guys are fighting a bloody holy war !!!...... But in advertising the work has to be original..... thats basic...!! Its of no use assuming people wouldn't have seen that or this ad.... after all its a small world... Please be original. there are lots of guys looking upto you guys!!

Guest
sunilcreates's picture

pretty clever! good one

sunilcreates
Activity Score 166
Creative Director at Olive, Mumbai
Guest's picture

Just because you show a woman in dark skin she is supposed to from India? Irrespective of whether the person's from Mumbai or Bangalore, he/she is dark! Wow! I'm SHOCKED that despite being an Indian agency you cast stereotypes like these. There are "white" Indians also you know? But obviously it wouldn't have suited your convenience.

Guest
Rival2000's picture

I dont work on the creative side. I am perhaps the least creative of all living creatures on earth. But after going through some of the ads here, I think if these idiots can make their living in an area that is supposed to be creative, I could have tried my luck too.

Rival2000
Activity Score 45
Copywriter
Advertisement
Featured Content

Latest Collections

Advertisement