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Agency Network: 
Published/Aired: 
May 2009
Aids Africa Solidarity Fund:  Clocks
Aids Africa Solidarity Fund Outdoor Ad -  Clocks

Description

Outdoor advertisement created by Euro RSCG, France for Aids Africa Solidarity Fund, within the category: Public Interest, NGO.

Advertising Agency: BETC Euro RSCG, France
Creative Director: Stéphane Xiberras
Art Director: Benjamin Le Breton
Copywriter: Arnaud Assouline
Account Management: Raphaël de Andréis, Xavier Royaux, Philippe Brandt, Elodie Andurand
Artist: Nadine Grenier
Outdoor: JCDecaux
Electrics: Labo Prod
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Axxl's picture

Every 12 hours someone will be able to understand this idea. Anyway, I like it!

Axxl
Activity Score 208
Art Director at Jung von Matt, Hamburg
Guest's picture

cannes and gold pencil winner - hands down!

Guest
Guest's picture

Speaking of time, doesn't this advert waste quite a lot? It only delivers the message for two minutes of every 24 hour period. I guess the client is not in any real hurry to do anything about Aids.

Guest
sirvan's picture

Bah. Execution over message.

They could've easily made these "minute" timers, so all you have to do is wait a few seconds.

Really, really dumb. Missed opportunity.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

I agree.

Guest
Guest's picture

someone need s to shoot a time lapse of this!

Guest
Guest's picture

C'mon this is mad, no cannes winner, first of all the image looks like it went through photoshop, second and ad that deliver a message once a day is crazy. Ineffective and scam. The idea is clever but that's all it is, clearly done for awards. Idea 10 out of 10, effectiveness 0 out of 10.

Guest
Guest's picture

cool thought. irresponsible on part of the time use.

Guest
vanburnvinit's picture

This is brilliant!!!! Definately a winner!!!! And more than just a trophy it's really effective if it's not a scam.

vanburnvinit
Activity Score 70
Creative Director
Guest's picture

This is not a fake, just look this time laps:

http://vimeo.com/4644584

Guest
ShaniG's picture

A message that gets through only twice a day is a total waste.

great idea, wrong execution, terrible ad.

ShaniG
Activity Score 17214
Creative Director
tirthomitro's picture

mixed felings. while the clocks' positions are interesting and definitely eyeball grabbing, the entire concept... well... seems a little far-fetched. and forced

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

CurryJ's picture

My only concern is....wouldn't you need to wait for 12 hours to actually get the idea? After all, what are the chances of someone SEEING the ad at the exact time that the clock hands come together to form the message?

CurryJ
Activity Score 951
Copywriter |

================================================
I think; therefore I am

Guest's picture

it's not made to be seen in fact i think ... they've done it to make people speak of it ...

Guest
Guest's picture
Guest
Guest's picture

i think the ambient idea itself is very good. but i do agree that the effectiveness migth be relatively low..
it also feels a little bit forced but i also like the execution.

and i would say better than the first one at least it has really been produced.

Guest
DJVassallo's picture

The magic of being at the right time in the right place... otherwise too criptic and don´t think too effective...

DJVassallo
Activity Score 243
Creative Director at Mozo Design for Marketing |

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