The Advertising Agencies Association of India briefed us to create a Call For Entries campaign for the prestigious Adfest's Young Lotus competition. The theme for the contest was 'Stop Food Wastage'.
So, to pinch the conscience of the young creatives and make them come up with ideas to end the wastage of food, we visited all the leading advertising agencies and collected the food wasted from their bins. And then made posters using nothing else but the food wasted by them.
We even made customized posters for agencies by using their fonts and addressing the agency creative heads directly.
Outdoor advertisement created by FCB, India for Advertising Agencies Association of India, within the category: Professional Services.
Group Chairman and Chief Executive Officer: Rohit Ohri
Chief Creative Officer: Robby Mathew
Chief Executive Officer: Joemon Thaliath
Creative Directors: Mukesh Jadhav, Ashutosh Joshi
Art Directors: Durgesh Satish Amble, Ketan Sudhir Kadam, Shireesh Bhavsar, Ashwini Raorane
Copywriters: Vignesh Iyer, Adith Mili Francis Fernandes, Imaan Surve
Photographers: Aslam K Puriyal, Akhil, Raunak Kanade
Print Production: Hemant Randive, Aditya Dighe, Sajid Sheikh, Dilip Indule, Akash Surve
Producers: Nizam Tolan, Dildar Tolan
Production House: McTolan Films