Advertisement

All Day I Dream About Sneakers, Tree

Campaign
Agency Network: 
Published/Aired: 
September 2008

Description

Outdoor advertisement created by Lifelounge, Australia for Adidas, within the category: Fashion.

Caption

All Day I Dream About Sneakers

Advertising Agency: Lifelounge, Melbourne, Australia
Creative Director: Daniel Pollock
Associate Creative Director: David Ponce de Leon
Art Director: Dimitri Kalagas
Copywriter: Chris Cork
Designers: Dimitri Kalagas, Yolanda Collins, Michael Pham
Log in or register to post comments
playa's picture

another adsoftheworld.com-idea but well executed.
artworks are really cool - monoline sucks

playa
Activity Score 80
Art Director at Art Direction |

done

jsantanaxp's picture

yes, very well executed but totally insane.
this is adidas :)

-------------------------------------------
http://comunique9.blogspot.com

jsantanaxp
Activity Score 401
Other |

-------------------------------------------
http://www.comunique9.com.br

Gold Digger's picture

Hello Cannes! Brilliant work Life Lounge.

Gold Digger
pscs's picture

no man, they got it wrong. it should be all day i dream about sex...

and coming from Melbourne, no one calls it sneakers in Aus. 'Tis trainers, mate.

pscs
Activity Score 440
SAC
Guest commenter's picture

Trainers? in Melbourne? No no, unless your a Chav in some backwater in the UK, in Melbourne they are RUNNERS.

Guest commenter
act's picture

music almighty?

act
Activity Score 535
Art Director
Crisp One's picture

photochop is insane on this one... although it looks like they shot some of it from a model.

Crisp One
Activity Score 2005
Other at New York
Elrehpani's picture

perfect work Dimitri
congrats

Elrehpani
luispiter's picture
luispiter
Activity Score 2756
comunication
sleepypills's picture

best crafting off all

sleepypills
Activity Score 76
advertising
philipchudy's picture

One of my old photos! http://www.philipchudy.com/800/image/shoetogether1200.jpg

...everything has been done before (kinda)

philipchudy
Stevo's picture

'Tis trainers mate? Then it would spell ADIDAT wouldn't it? Seems everyone missed the joke.

Stevo
keddy's picture

nice

keddy
Activity Score 124
Copywriter at www.desimad.com |

http://doodlewack.blogspot.com/

Guest commenter's picture

nobody really love addidas, thats why algae and mushroom are growing all over lol... but honestly, it feel rotting thou

Guest commenter
Guest killa's picture

nobody really love addidas, thats why algae and mushroom are growing all over lol... but honestly, it feel rotting thou

Guest killa
Guest commenter's picture

YYYYYYYYYYYYYYYYYYYYYYAWN.

Guest commenter
iT-iS-i's picture

That's one helluva stink ass sneaker.

Bathe yourself in gold-dust then i'll believe you're filthy rich.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

iT-iS-i's picture

And campaign...

Bathe yourself in gold-dust then i'll believe you're filthy rich.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Pape's picture

very well executed. I like the tree stripes and the disgusting shoe laces :)

Pape
Activity Score 8
Pape
jorge00's picture

dude thats not photoshop, thats 3d...

jorge00
Activity Score 76
Art Director at TBWA Dom. Rep.
SeanMartin's picture

It's probably a mixture of the two, actually.

But who wants their sneakers/trainers/whatevers looking like they sat out in the rain for six months and grew a coating of some really nasty fungus?

The others have some merit. This one is just perplexing.

SeanMartin
mandoiii's picture

"The campaign showcases the seemingly impossible sneaker creations of Herr Fritz Träumer - an enigmatic adidas designer who dedicated his lifetime to constructing the world’s most original range of sneakers. Excerpts from Träumer’s detailed private journals plus images of his truly unique sneaker creations are presented in a limited edition book, exclusively available at sneaker retailers around Australia and New Zealand"

Once you know this you realize it`s just great...

mandoiii
Activity Score 27
UCR/UNED
SeanMartin's picture

No, you realize Traumer is off his meds again.

SeanMartin
d spec's picture

nice art direction. but so what. shit idea! bored at the lack of stimulus. you think of what all day, funky shit covered shoes? please would some one submit any decent idea based campaigns on here>??? there area few but few and far between. IDEAS! NOT POLISHED TURDS! this is ads of the world, not, repeat-one-ad-20-times-luerzers-archive!

d spec
arvin's picture

good use of photoshop.

arvin
Activity Score 341
toier's picture

i like it :x

toier
Activity Score 24
Graphic Designer
Guest commenter's picture

uhh... sorry i might seem to dumb or something, but i really don't get the message here.

the shoe doesn't seem made to look like a hill. it seems to be made to look like it's so darn old. that isn't a tree, that's a sprout. and those aren't photoshopped grass, those are mold. it seems to show that the shoe it rotting already.

so... uhh... what's the connection with the tagline?

Guest commenter
evansgarcia's picture

Great Artworks!

evansgarcia
Activity Score 14
Web Designer
Guest's picture

I love this designe

Guest
Guest's picture

This is great.

Guest
jackcoooper's picture

interesting

jackcoooper
Activity Score 93
Graphic Designer
Advertisement
Advertisement
Advertisement