Adams A*s campaign

Agency Network: 
Published/Aired: 
September 2010
Adams:  Adams A*s campaign
Adams Outdoor Ad -  Adams A*s campaign

Description

To capture the attention of potential advertisers, we used what at first seems like a bold and potentially off-putting message. Upon closer inspection, it turns out to be a practical call-to-action.

Outdoor advertisement created by Adams, United States for Adams, within the category: Media.

Caption

Get you a*s up here!
Show off your a*s!
We'll make your a*s huge!

Advertising Agency: Adams Outdoor Advertising, Bethlehem, PA USA
Creative Director / Art Director: Nathan Linder
Copywriters: Nathan Linder, Clarissa Schealer, Jeff Olaf
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Highest Rated

Girlfireice's picture

Works for me... Gets the needed attention.

Girlfireice
Activity Score 254
Copywriter at Trainee
Colish's picture

Didn't get it.

Colish
Activity Score 146
Creative Director
jackmancer2017's picture

It ain't that hard. What character would you fill in on the *? An S or a D? See what words it makes ;-)

jackmancer2017
Guest's picture

kar ditti ey na sardaaraan wali gal

Guest
Guest's picture

then perhaps you are the one who should go study more then

Guest
jackmancer2017's picture

Reminds me of a joke which I won't tell because it's pretty bad once you translate it, but I like this idea =) People who drive by might not get it instantly I like it.

A pity though they only played with the word 'ass', could have more variations I suppose.

jackmancer2017
Billoughsby's picture

Agree with you there: It's a pity that they only played with that one word. The think tank was more tank than think that day.

Billoughsby
Activity Score 5160
Art Director |

That's it.

Anonymous Author's picture

Approved.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture

Sweeeet

Guest
Guest's picture

nice, like it,:)

Guest
Pedestrian's picture

This is moronic. Any ad could come down to a bunch of veiled curse words. Typically the good creatives find other ways to get the public's attention.

Pedestrian
Activity Score 492
Guest's picture

It captures the attention. Works well.

Guest
karan raghav's picture

amazzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzing...

karan raghav
Activity Score 210
Copywriter at Ogilvy delhi |

http://karanraghav.blogspot.com/

Girlfireice's picture

Works for me... Gets the needed attention.

Girlfireice
Activity Score 254
Copywriter at Trainee
Lucylu's picture

A fun idea.

Lucylu
Activity Score 109
shahidali's picture

Has the simplicity and twist of simple word game puzzles which we can relate to.

Might work well for the passers by. Most importantly the advertisers will notice. Question is, what impression of the agency playing with 'ass' will they bear returning to the office? Well, I think, worth a risk.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Guest's picture

Some people see the creativity in it, some don't! A very creative idea with a little edge, something to throw off the stupid people in this world.....

Great job & well done!

Guest
tirthomitro's picture

you smiled! din't u?

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

This is pretty clever actually. I think people can take a joke, and if they can't they probably don't want that client's business anyways.

Guest
silvi's picture

Fun, very fun. Smart campaign.

silvi
Activity Score 4170
Copywriter
Guest's picture

cool =)

Guest
Guest's picture

clever play on words. might turn a few heads, i'm sure

Guest
Hibon's picture

Not bad... a good idea.

Hibon
Activity Score 3734

Simple ideas are the best !

aMm's picture

gud one

aMm
Activity Score 60
Graphic Designer at Bangalore |

aMm

Guest's picture

I would have to drive past it three times to get that "ah-ha" moment.

Guest
Guest's picture

Great and funny!!!

Guest
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