Agency Network: 
Published/Aired: 
November 2008
Absolut:  Lottery
Absolut Outdoor Ad -  Lottery

Description

Currently running in New York and Los Angeles, the numbers displayed change to show the winning combinations for upcoming drawings.
To give the creative more contextual relevance we placed the New York board alongside a traditional lotto billboard showing the upcoming jackpot amount.

Outdoor advertisement created by TBWA, United States for Absolut, within the category: Alcoholic Drinks.

Advertising Agency: TBWA\Chiat\Day New York, USA
Chief Creative Officer: Mark Figliulo
Group Creative Director: Rob Smiley
Art Director: Dave Sakamoto
Copywriter: Jonathan Marshall
Retoucher: E-Graphics
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Highest Rated

Amsterdam, The Netherlands's picture

And do i win this amount in money or in bottles of Absolut Vodka? I like vodka! Send me a sample for research purposes please. Thank you.

Amsterdam, The ...
Amsterdam, The Netherlands's picture

And do i win this amount in money or in bottles of Absolut Vodka? I like vodka! Send me a sample for research purposes please. Thank you.

Amsterdam, The ...
Amsterdam, The Netherlands's picture

Oh yeah, i like the ad as well! It's funny and creative.

Amsterdam, The ...
sneakyhands's picture

done millions of times by fortune cookies. haha, kidding. this is fun, and i'd like to see more like it from this brand.

sneakyhands
Activity Score 1857
Copywriter
mr jealous's picture

best thing i've seen all year

mr jealous
kurtberengeiger's picture

Mikey likes it.

kurtberengeiger
Activity Score 7357
Copywriter
alfredo's picture

This is my favorite Absolut ad.

alfredo
Activity Score 558
Art Director
Crisp One's picture

I love Absolutes new campaign....it can go for-eve-r

http://www.youtube.com/watch?v=H-Q7b-vHY3Q

Crisp One
Activity Score 2005
Other at New York
plamenogn's picture

Absolut is one of my most favorite brands, ever! :)
But this changed strategy could bring them bad things and days. :(
They no more communicate the bottle shape, but the Absolut world.
See here --> http://absolutworld-bg.com/

plamenogn
Activity Score 59
Ogilvy & Mather
corre's picture

I wonder how many grannies copied the number and used in their next lottery game. I bet my grandma did.

corre
Activity Score 196
527jellybeans's picture

Absolut's site has got a forum where people could freely share their ideas on the theme:
In An Absolut World
You can even vote for their ideas some ideas are really wacky.. its really fun to visit ;)

I wonder if this campaign came from one of the ideas in the site

527jellybeans
Activity Score 50
Nanyang Academy of Fine Arts
DoorbellChime's picture

Reaching new standards of excellence in “touchy feely” marketing???
http://theinspirationroom.com/daily/2008/vodka-o-passion-for-tasteless...

DoorbellChime
ORISHAS76's picture

cannes!

ORISHAS76
Activity Score 344
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