AMP Poster

Agency Network: 
Published/Aired: 
March 2011

Description

Plug 'n' Play 91 rock radio is so rocker that we created the first amplifier poster ever. This poster is made with 16 mini speakers for you to play as much as you want.

Outdoor advertisement created by JWT, Brazil for 91 FM, within the category: Media.

Caption

91 Rock. Plug 'n' Play

Advertising Agency: JWT, Brazil
Creative Directors: Mario D' Andrea, Fabio Miraglia, Roberto Fernandez
Art Directors: Fábio Santoro, Diego Lauton
Copywriter: Guilherme Nesti
Photographer: Régis Fernandez
Electronic Producer: João Marques
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Highest Rated

pablito.miuzzato's picture

wow. now I felt a little jealous.

pablito.miuzzato
Activity Score 54
Graphic Designer
nerio's picture

this is all kinds of awesome... but I wonder how many people walk around with guitars and plug in to play...

nerio
Activity Score 166
Web Designer/Developer
kleenex's picture

I agree. And how many people who tried it really suck on the guitar.

kleenex
Activity Score 58777
Web Designer/Developer
gadgets's picture

I think they announce by a radio campaign: come with your guitar and play in location X, Y, Z... Or just saw the ad and next day come with the guitar.

gadgets
Activity Score 1063
Galo's picture

That's why they placed the posters near (and even inside) music stores. And of course, most of the players probably were not Zakk Wylde, but still would be very pleasant and refreshing watch normal people play theyr instruments.
For me it's a really nice idea, especially because it's so hard to see good, well executed interactive offline campaigns. Congrats to everyone who was involved in the process.

Galo
Activity Score 446
Copywriter
4d l0v3r's picture

Great way of advertising a rock radio. I'd try even if I couldn't play.

4d l0v3r
Activity Score 30
Art Director
mary crazy's picture

Even if people don´t plug, I think it would call attention for the piece of ad just for being different.
But I think people could play if they place it in the right locations (like the music store I saw in the video). Thumbs up!

mary crazy
Activity Score 27
Copywriter
ccwarrier's picture

\m/
awsm!!

ccwarrier
Activity Score 60
phillsucks's picture

Hmm, some cute players, haha #fuén

phillsucks
Activity Score 131
Art Director at Duelo
Drica Calmon's picture

It's very Rock'n'Roll, I like it a lot.

Drica Calmon
Activity Score 11
Art Director at Binder FC + M
pablito.miuzzato's picture

wow. now I felt a little jealous.

pablito.miuzzato
Activity Score 54
Graphic Designer
Djenzie's picture

Great idea!!! Do people bring there own guitars?

Djenzie
Activity Score 163
St. Lucas Institute Ghent
Wikimarketing.org's picture

perfectt!!!

Wikimarketing.org
Activity Score 25
Copywriter |

www.wikimarketing.org

printmaster's picture

nice

printmaster
Activity Score 151
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