The Joy of Sharing

Agency Network: 
January 2019
7UP: The Joy of Sharing
7UP Outdoor Ad - The Joy of Sharing


7up decided to create a simple ad that speaks to the need for Nigerians to stick together amidst the divisiveness in the country. It uses the iconography of the Rivers Niger and Benue to drive home the point that there are somethings Nigerians share despite our differences

Outdoor advertisement created by Insight, Nigeria for 7UP, within the category: Non-Alcoholic Drinks.

Advertising Agency: Insight Communications, Lagos, Nigeria
Creative Director: Chuka Obi
Art Director: Adebiyi Dayspring-Adenusi
Copywriter: Ayo Dada
Photographer: Steve Collins
Deputy Creative Director: Kayode Sanwo
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