Description
7up decided to create a simple ad that speaks to the need for Nigerians to stick together amidst the divisiveness in the country. It uses the iconography of the Rivers Niger and Benue to drive home the point that there are somethings Nigerians share despite our differences
Outdoor advertisement created by Insight, Nigeria for 7UP, within the category: Non-Alcoholic Drinks.
Advertising Agency: Insight Communications, Lagos, Nigeria
Creative Director: Chuka Obi
Art Director: Adebiyi Dayspring-Adenusi
Copywriter: Ayo Dada
Photographer: Steve Collins
Deputy Creative Director: Kayode Sanwo
Creative Director: Chuka Obi
Art Director: Adebiyi Dayspring-Adenusi
Copywriter: Ayo Dada
Photographer: Steve Collins
Deputy Creative Director: Kayode Sanwo
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