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Big Nachos

Campaign
Agency Network: 
Published/Aired: 
January 2012
Like
24
Views
8806
7 Eleven:  Big Nachos

Description

Outdoor advertisement created by Miami Ad School, United States for 7 Eleven, within the category: Food.

Advertising School: Miami Ad School San Francisco, USA
Art Director: Felipe Mollica
Instructor: Peter Durham
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Hadrons's picture

gross

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture

I ,like the concept, but this may not be the best way to sell the product.

kleenex
Activity Score 58797
Web Designer/Developer
Billoughsby's picture

Nicely achieved, guys. People who eat a lunch of nachos or hot dogs washed down with a Slurpee are not, repeat, are not going to find this gross. they'll laugh along with it.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Hadrons's picture

And find themselves trotting to the toilet again & again and than some..

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ideas creator's picture

it could have been better executed

ideas creator
Activity Score 87
Roger Keynes's picture

Feels like the 'good' idea that's on its journey toward 'great'.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Billoughsby's picture

What a nice way to address student work. Exactly.

Billoughsby
Activity Score 5154
Art Director |

That's it.

boom's picture

nice idea

boom
Activity Score 164
Art Director
TheBert's picture

What's the idea? Because all I see is a logo made out of convenience store food and a price. It's more of an execution without an idea, no?

TheBert
Activity Score 65
Nike Diesel's picture

+1
It's been done for numerous deli stores and convenient stores, to name a few.

Nike Diesel
Activity Score 13718
Art Director
danielchapman's picture

Its nice artwork, and executed nicely.... but overall I agree that the food looks gross, and i find it hard to accept that its an intelligent strategy.

danielchapman
Activity Score 292
Billoughsby's picture

An agency prez once bottom-lined a particular client's reaction to the art department's efforts in this way: "He wants to see more belch."

If you can get your mind around the idea that, for some clients, belch is good, then you can see the virtue in making a similar order for round two unnecessary. Not for all tastes and sensibilities. But for what I take to be 7|11's target, I believe it's spot on.

Billoughsby
Activity Score 5154
Art Director |

That's it.

danielchapman's picture

Maybe. And that's a big maybe.

Personally, I think its a much more clever ad if they were selling indigestion relief, etc. Where the dreadful looking food was a part of the insight.

danielchapman
Activity Score 292
Billoughsby's picture

Ha ha. Good one.

7|11, are you listening?

Billoughsby
Activity Score 5154
Art Director |

That's it.

Nike Diesel's picture

+10 @danielchapman

Nike Diesel
Activity Score 13718
Art Director
NicoCiego's picture

spot on

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
Atmosfear's picture

Good art direction, but gross-wise, the slurpee is better...

Atmosfear
Activity Score 50
Graphic Designer at Jakarta
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