Don't Forget Your Friends, Pink

Agency Network: 
June 2010
3M / Post-it:  Don't Forget Your Friends, Pink


To Celebrate the 30th Birthday of the Post-it note, we created a Facebook Game to remind people what's most important to us. Our friends. In an age were we are defined by the amount of Facebook friends and twitter followers we have we wanted to challenge people to prove how many of these friends they actually knew. Giant oversized Outdoor Post-it products drove people to the site.

Outdoor advertisement created by Profero, United Kingdom for 3M, within the category: Office Equipment.

Advertising Agency: Profero London, UK
Executive Creative Director: Elspeth Lynn
Head of Art: Paul Hogarth
Art Director: Warren Frost
Copy Writer: Dave Newbold
Designers: Callum Loftus, Hayden Peek
Typographer: Alison Carmichael
Production Company: B-Reel
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Phil Lestino's picture

Well....who could have thought of that? I wonder if there are a series of different couloured post-its????

Phil Lestino
Activity Score 1682
robbierae's picture

It's not the thought. It's the will to get it made. For that alone, I salute it.

Activity Score 84
capywriter's picture

The main idea is the website. These are the means to make people visit the site.

Activity Score 5513
Copywriter at Freelance
TommyO's picture

What's with the pink color? I can't see! I can't SEE!!!
(No really, nice one)

Activity Score 1866
Copywriter |

That's me!

Guest's picture

simple... but i like ^^+

indo's picture


Activity Score 72
Creative Director at creative /FA and production. University of Lagos (Unilag)
TSD Agency's picture

Simple & easy,

TSD Agency
Activity Score 745
Chief Creative Officer at Tough Slate Design, Kyiv, Ukraine |

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