16400 is Finland’s most comprehensive contact information service who needed a tactical top of mind campaign. The fact is that we feel a call from an unknown number quite uncomfortable. We dramatized that insight and the result was concept Scary Numbers. Finnish cell phone numbers start very often with 050, so that is the visual key to understand that a cell phone number forms the mask.
Outdoor advertisement created by TBWA, Finland for 16400, within the category: Professional Services.