Know your numbers

Agency Network: 
November 2013
0861 Bail Me:  Know your numbers


Before you do get horribly wasted at your pub and do get behind the wheel, you’re likely to stop off at the loo or urinal first. Because you’re generally there for a long time we decided to warn drivers in a long-copy poster campaign the horrors of what could happen to you if you do get arrested.

Outdoor advertisement created by Dojo115, South Africa for 0861 Bail Me, within the category: Professional Services.

Advertising Agency: Dojo115, Johannesburg, South Africa
Creative Directors: Marais Janse Van Rensburg, Adam Wittert
Art Director: Marais Janse Van Rensburg
Copywriter: Adam Wittert
Illustrator: Adriaan Jansen Van Vuuren
Photographer: Paul Shiakallis
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Adliber's picture

We should try and find out what consumers think about long copy ads.

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