Image of Generation Z

Published/Aired: 
May 2021

Description

The campaign introduces five extraordinary figures from Generation Z to a wider audience. The actions of young activists, who create mostly on the Internet, are often downplayed while their voice is not heard. Zalando has decided to empower their voices and help them reach the public traditionally, but also unconventionally: by capturing the heroes of the campaign in very special portraits, painted by artist Justyna Grodecka - a representative of Generation Z herself.

Physical images don’t fade away - they stay forever. Just like the values held by these young activists. Paintings were used in an OOH campaign, as well as in five murals created in three cities in Poland: Warsaw, Gdynia and Cracow.

Integrated advertisement created by 180heartbeats + Jung v. Matt, Poland for Zalando, within the category: Fashion.

Advertising Agency: 180heartbeats + JUNG v. MATT
Chief Creative Officer: Mikołaj Sadowski
Senior Copywriter: Kamil Kuć
Senior Art Director: Adrian Zwierzyński
Business Director: Radosław Smorga
PR & Social Media Director: Dawid Kaźmierczak
Head of Digital Production: Michał Murawski
Executive Producer: Monika Wagner
Producer: Stefan Stefański
Production Manager: Małgorzata Barcz-Wadas
Production Coordinator: Anna Oryl
Production Assistant: Małgosia Szmist, Michał Surma
Director: Mikołaj Sadowski
DOP: Patryk Kin
Photographer: Ola Walków
Editor: Marek Skorupski
Color Grading: Piotr Nowicki
Set Designer: Aleksandra Muszyńska
Costume Designer: Michał Koszek
MUA: Vika May
1st AD: Stefan Stefański
Steadicam: Adam Mendry
Gaffer: Maciej Maciejewski
Focus Puller: Andrzej Hijewski
Camera Assistant: Rafał Szajkowski
Video Assistant: Adrian Galus
Key Grip: Mariusz Drążek
Soundman: Marcin Kotwa
Postproduction Video: F25
Postproduction Coordinator: Ewa Szulgacz
Online: Michał Stocki, Radek Kozyra
Postproduction Audio: GŁOŚNO STUDIO
Prop Master: Łukasz Brauer
Set Manager: Łukasz Wiewiórski
Stagehands: Damian Smoliński, Albert Kalwasiński
Assistant MUA: Sylwia Kuźnik
Assistant Costume Designer: Weronika Wood
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