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Welcome to the Neighbourhood

Published/Aired: 
September 2019

Description

When Your Neighbourhood Credit Union (YNCU) merged with Community First, the result was a $1.7 billion credit union in need of a complete strategic and creative overhaul, from organizational change management (OCM) to an entirely new brand. Enter Dead Famous. We broke through the “animated slideshow as video” standard set by many Canadian credit unions, and stretched a small video budget as far as it could possibly go. In this particular case, we provided all creative, planning, production and post on 12 high-value spots over a grueling 4-day shoot – ushering yet another credit union into the big leagues of financial advertising.

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