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Wild

Agency Network: 
Published/Aired: 
October 2019

Description

BBDO Moscow together with the World Wildlife Fund (WWF) and local audio streaming platform Yandex.Music have created Birds Records, the first non-profit label that saves birdsong. The tracks from the label use samples of birdsong, and all the money received from listening to them and selling merchandise will be sent to the WWF, to boost bird numbers and protect the habitat of endangered species.

Everyone can become a part of Birds Records. To do this, all you need to do is record your own track using bird samples. Samples are available on the label website. Birds Records – https://birdsrecords.ru/

Integrated advertisement created by BBDO, Russia for WWF, within the category: Public Interest, NGO.

Advertising Agency: BBDO Moscow, Russia
Executive Creative Director: Alexey Fedorov
Copywriter: Petr Martyuk
Art director: Alexey Litovka
Digital Creator: Denis Bykov
Managing Director: Natalia Tsyganova
Business Director: Alexandr Kuznetsov
Account Director: Anastasia Vikulina
Account Manager: Valentina Zubareva 
TV Production Director: Irina Noruzi
Producer: Meri Asatiani
Head of Production: Yuriy Marin
Digital Producer: Elena Novoseltseva
Digital Art Director: Andrey Krusanov
Digital Designer: Sofia Baeva
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