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Pay Me

Published/Aired: 
February 2017
WWF: Pay Me
WWF: Pay Me
WWF Integrated Ad - Pay Me
WWF Integrated Ad - Pay Me

Description

Many famous world brands are taking advantage of their images. In detail, some companies are not returning anything to animals and they get their own interests. Currently, the World Wide Fund for Nature (WWF) has received many donations from many sponsors, but many companies still lack awareness of wild animal care. Also, in a long-term, it is more helpful for WWF to receive regularly donations from companies than individuals. Therefore, we have to claim to sponsors to protect wild animals by donation. We design posters with images of animals next to products or logos that can relate with certain brands. Moreover, we talk powerful messages with one sentence. If there were not wild animals, the brands would not exist existed. The expected effect of this campaign is that WWF has regular company donors where to use animal images at their logos with commercial purpose. It will also provide different perspectives on wild animals.

Integrated advertisement created by Seneca College, Canada for WWF, within the category: Public Interest, NGO.

Caption

You are nothing, if I was not here.

Advertising School: Seneca College, Canada
Creative Director / Art Director / Copywriter: Wonjungmin Kim
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