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Agency Network: 
Published/Aired: 
August 2020

Description

“Front Doors” WP Engine is one of the world’s leading digital experience platforms. In short, they help company websites attract customers, function at the highest levels, and drive business. With the Covid-19 pandemic raging, WP Engine found themselves uniquely positioned to help companies transform their businesses in the face of lockdowns and social distancing. WP Engine’s tagline, Press Ahead, is about using the power of WordPress to create breakthrough website experiences. But the words took on more gravity for businesses navigating the chaos that is 2020. WP Engine found themselves as the right solution in a historically challenging time.

Social distancing was baked right into the production approach, thanks to the sparse visuals: Retail and business locations, largely devoid of people shot at a distance. Dynamic websites were digitally comped into these landscapes, replacing the businesses’ entrances. The theme that unites all the work: To attract customers in this historically challenging business environment, your website is your new front door. As companies in every category adapt to safely conduct business online – from digital menus and curbside pickup to telemedicine, streaming fitness classes, and distance learning – WP Engine is helping businesses worldwide find solutions and Press Ahead.

Integrated advertisement created by HeyLet'sGo!, United States for WP Engine, within the category: Electronics, Technology.

Advertising Agency: HeyLet'sGo!, Boston, United States of America
Chief Creative Officer / Writer: Tim Cawley
ECD/Head Of Design: Mike Shaughnessy
Art Director: Mikayla Belson
Editor: Mary Grace Cronin
Dp: Anthony Farenwald
Sr Integrated Producer: Kaitlyn Medeiros
Composer: Skyrmish/LA + London
Color And Visual Effects: Zero/Boston
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