Description
Being domestic animals, cats usually stay at home. But WHISKAS® reminds the audience that natural curiosity allows cats to overcome any limits. As people travel around the world, cats do the same at home, exploring hidden spots in apartments. Encouraged by this endless curiosity, WHISKAS® and BBDO Moscow invited cat parents to explore new destinations and get a chance to win a trip.
To tell the audience of a cat’s quest for new destinations, we put up a fascinating interactive map https://catday.ru/map/ and made a video. Each destination had a special amusing name — Wardroberest, Armchairburg, Sleepdinia, etc. —followed by a brief explanation. The map on the CatDay.ru website helped users to see the apartment through a cat’s eye — like a colorful fairytale world.
This professional campaign titled 'Curious Destinations' was published in Russia in May, 2019. It was created for the brand: Whiskas, by ad agency: BBDO. This Integrated medium campaign is related to the Pets industry and contains 2 media assets. It was submitted almost 5 years ago.
Credits
Advertising Agency: BBDO, Moscow, Russia
Managing Director
: Natalia Tsyganova
Executive Creative Director: Alexey Fedorov
Associate Creative Director: Marina Dedyukina
Copywriter: Tatiana Kolotilova
Senior Art Director
: Tisha Golubeva
Digital Art Director: Andrey Krusanov
Art Director: Ekaterina Belkina
Web-Designer: Julia Belyakova
Senior Digital Producer: Yuriy Marin
Digital Producer:
Vyacheslav Vdovenko
Digital Strategic Director: Polina Ignatieva
Senior Strategic Planner: Julia Chmyr
Digital Analyst: Jane Lukonina
Head of TV Production: Irina Noruzi
Producer: Mery Asatiani
Assistant Producer: Elizaveta Grigirieva
Art Buyer: Marina Shponko
Junior Producer
: Maria Volchuk
Music Producer
: Pavel Philippenko
Creative Group Head Design Studio: Elena Antonova
Designer: Tatiana Moiseenko
Designer: Ekaterina Khrunicheva
DTP Designer: Dmitrii Fishman
Leading Editor: Dmitrii Bashmakov
Leading Editor: Irina Kotyukova
Project Manager: Artur Bubnov
Business Director
: Anastasia Dubrovskaya
Account Supervisor
: Mary Kirienko
Account Manager
: Ekaterina Iliicheva
