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That's How Tomorrow Works

Agency Network: 
Published/Aired: 
September 2020

Description

As companies around the world begin to slowly and methodically return to their headquarters, many still question how it will work. How can an office prioritize health and safety for thousands of employees? Where can we find move-in ready workspaces available as soon as next week? Who can help us navigate an undeniably changing business landscape?

To establish this important role, WeWork launched a new global brand campaign titled “That’s How Tomorrow Works.” The sixty-second video follows businesspeople from around the world as they commute back to work for the first time since being quarantined. The voiceover poses questions of uncertainty on people’s minds, which are answered through visuals reflecting WeWork’s vision for tomorrow and evolving business model - upgraded health and safety measures, inspiring and collaborative spaces, and flexible offerings like reduced upfront costs or access to multiple office locations within a single city - bringing hope and inspiration to the viewer. The film wraps with a single message - that with all it provides, WeWork can show companies how to transition from what no longer works, to what will.

Integrated advertisement created by VaynerMedia, United States for WeWork, within the category: Professional Services.

Advertising Agency: VaynerMedia, USA
Chief Creative Officer: Rob Lenois
Group Creative Director: Kyle Arango
Creative Director: Clarence Bradley
Associate Creative Director: Jamie Shin
Associate Creative Director: Evan Elberson
Senior Art Director: Ricardo Burneo
Senior Copywriter: Lee Lawrence
Art Director: Stephanie Koop
Chief Strategy Officer: Wanda Pogue
Vice President, Strategy: Jason Chan
Chief Production Officer: Aaron Kovan
Producer: Madison Mavis
VP, Business Affairs: Jaymie Lipman
Business Affairs Manager: Jessica Cohn
Project Manager: David Brody
Executive Vice President: Lisa Buckley
Account Director: Mike Violette
Senior Account Executive: Evan Ketai
Chief Marketing Officer: Roger Solé
Vice President, Brand: Michael Fitzsimmons
Senior Strategy Director, Brand: Nick Buckley
Director, Product: Justin Shu
Creative Director, Brand: Marissa Neal
Sr. Creative Operations Manager: Kerry McConnell
Producer: Cameron Femino
Producer: Alex Johnston
Senior Copywriter: David Corpuz
Production Company: Blink
Director: Daniel Draddy
Producer: Chelsea Moynehan
Editorial Company: VaynerProductions
Executive Producer: Laura Shea
Senior Post Producer: Naina Pomerantz
Editor: Dave Conte
Editor: Jake Zimet
Assistant Editor: Sydney Cannuscio
Assistant Editor: Haley Insley
Colorist: Jamie O'Bradovich, Company3
Audio Mixer: TJ Dumser
VFX Supervisor: Sydney Daugherty
Flame Artist: Jason Ortenberg
Production Coordinator: Brad Cain
Director of Technology : Kyle Doris
Music Company: duotone audio group
Executive Creative Director: Peter Nashel
Arranger: James Beer
Executive Producer: Ross Hopman
Music Supervisor : David Leinheardt
Producer: Gio Lobato
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