Advertisement

Homeless is what they are, not who they are

Agency Network: 
Published/Aired: 
November 2019
West London Mission: Homeless is what they are, not who they are
West London Mission: Homeless is what they are, not who they are
West London Mission: Homeless is what they are, not who they are
West London Mission Integrated Ad - Homeless is what they are, not who they are
West London Mission Integrated Ad - Homeless is what they are, not who they are
West London Mission Integrated Ad - Homeless is what they are, not who they are

Description

In London, where rough sleeping rose 18% year on year between 2017 and 2018, homelessness is rarely out of the news – and increasingly visible on the streets. Yet for many passers-by – either because they are too busy, or simply because homelessness seems too great a problem – it’s all too easy to hurry past without engaging. The temptation is to dismiss homelessness as someone else’s problem.

WLM offers a range of services designed not only help get homeless people off the streets and into permanent accommodation and employment but through counselling, workshops and advice help them lead more fulfilling lives.

The new campaign – the charity’s first – is intended to encourage more people to take positive action by making homelessness more relatable.

Integrated advertisement created by BBDO, United Kingdom for West London Mission, within the category: Public Interest, NGO.

Advertising Agency: AMV BBDO, UK
Creative Directors: Jamie Starbuck, Prabhu Wignarajah, Olga Pope, Gina Kelly
Creative Team: Lily Kn, Oneikeh Campbell
Strategist: Michael Alhadeff
Project Manager: Sarah Hoile
Account Team: Harry Buggé, Amy Tippen
WLM Client: Panos Balalas, Roger Clark
Print Production: EG++
Log in to post comments
baconneedles's picture

Like.

baconneedles
Activity Score 1047
Copywriter
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now