A little over 80 years since the first Beetle rolled off the production line, Volkswagen is bidding farewell to the iconic model which well and truly cemented itself in both motoring and advertising history. With the first Beetle produced in 1938, its international breakthrough moment took place 20 years later following its arrival in the US market and the release of 'Think Small' and 'Lemon', two DDB ads that immortalised the Beetle as a statement of modern design and popular culture. In celebration of this rich legacy, Volkswagen and DDB NZ's The Last Beetle campaign is here to pay homage to the iconic car and its lasting impact.
Integrated advertisement created by DDB, New Zealand for Volkswagen, within the category: Automotive.
Chief Creative Officers: Damon Stapleton
Executive Creative Director: Gary Steele
Creative Director: Rory Mckechnie
Creative Director: Brad Collett
Copywriter: Maisie D'Cruz
Art Directors: Jay Kim, Zac Lancaster
Copywriter: Sophia Cussell
Agency Producers: Julz Lane, Sheetal Pradhan
Art Buyers: Lily Blackman