ADVERTISING

Vodafone

istori@

Agency: FCB

Description

Vodafone Istori@ is the first mobile application that presents Romanian history as a comic book.
When Romania turns 100 years old, Vodafone upgrades history classes for digitally-native children: from boring facts and figures to visual stories. Children scan textbook lessons with their smartphones, thus revealing history as fun, yet accurate comics on their devices.
Istori@ includes 35 visual (hi)stories, brought to life by 40 historians, writers, illustrators, art directors and programmers. The amplification campaign turned Vodafone Istori@ learning tool into the coolest thing in school.

This professional campaign titled 'istori@' was published in Romania in April, 2018. It was created for the brand: Vodafone, by ad agency: FCB. This Integrated medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted over 5 years ago.

Credits

Advertising Agency: FCB Bucharest, Romania
Chief Creative Officer: Claudiu Dobrita
Group Creative Director: Radu Constantinescu
Senior Art Director: Arpad Fekete
Additional Credits: Sorina Borcescu, Gabriela Suciu, Oana Mita, Bogdan Moraru, Bogdan Ionita, Andrei Mihailescu, Sorin Tofan

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.