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istori@

Agency Network: 
Published/Aired: 
April 2018
Vodafone Integrated Ad - istori@

Description

Vodafone Istori@ is the first mobile application that presents Romanian history as a comic book.
When Romania turns 100 years old, Vodafone upgrades history classes for digitally-native children: from boring facts and figures to visual stories. Children scan textbook lessons with their smartphones, thus revealing history as fun, yet accurate comics on their devices.
Istori@ includes 35 visual (hi)stories, brought to life by 40 historians, writers, illustrators, art directors and programmers. The amplification campaign turned Vodafone Istori@ learning tool into the coolest thing in school.

Integrated advertisement created by FCB, Romania for Vodafone, within the category: Electronics, Technology.

Advertising Agency: FCB Bucharest, Romania
Chief Creative Officer: Claudiu Dobrita
Group Creative Director: Radu Constantinescu
Senior Art Director: Arpad Fekete
Additional Credits: Sorina Borcescu, Gabriela Suciu, Oana Mita, Bogdan Moraru, Bogdan Ionita, Andrei Mihailescu, Sorin Tofan
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Highest Rated

kleenex's picture

nice effort.

kleenex
Activity Score 54473
Web Designer/Developer
kleenex's picture

nice effort.

kleenex
Activity Score 54473
Web Designer/Developer
Rashirg24's picture

What a wonderful idea !!

Rashirg24
Activity Score 6
Rashirg24's picture

What a wonderful idea !!

Rashirg24
Activity Score 6
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