Vita Coco was born in the bodegas of NYC. They stocked coconut water when no one else would. So when Vita Coco heard Bodegas were struggling because of the NYC lockdown, a planned summer campaign was quickly redone to support them. Love letters across the city, plus free egg sandwiches and a partnership with mybodega.com all to hopefully remind NY'ers how special and important their local bodegas are.
Integrated advertisement created by Interesting Development, United States for Vita Coco, within the category: Non-Alcoholic Drinks.