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The scent of a secret

Published/Aired: 
January 2020
Victoria's Secret: The scent of a secret
Victoria's Secret: The scent of a secret
Victoria's Secret: The scent of a secret
Victoria's Secret Integrated Ad - The scent of a secret
Victoria's Secret Integrated Ad - The scent of a secret
Victoria's Secret Integrated Ad - The scent of a secret

Description

Iris is a conceptual fragrance campaign, created to bring awareness to human trafficking. Iris flowers have an undetectable scent, representing undetectable identities.

Integrated advertisement created by Pratt Institute, United States for Victoria's Secret, within the categories: Beauty, Fashion, Public Interest, NGO.

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