Book your Comeback

Agency Network: 
Published/Aired: 
October 2021
VIA Rail: Book your Comeback
VIA Rail: Book your Comeback
VIA Rail: Book your Comeback
VIA Rail: Book your Comeback
VIA Rail Integrated Ad - Book your Comeback
VIA Rail Integrated Ad - Book your Comeback
VIA Rail Integrated Ad - Book your Comeback
VIA Rail Integrated Ad - Book your Comeback

Description

This campaign seeks to re-seduce and welcome back previous VIA Rail passengers who may have foregone the train in favour of their personal cars due to the COVID-19 pandemic.

Inspired by movement, the centerpiece of the campaign is a 30s video directed by Canadian Director and Academy Award nominee Jeremy Comte. For it’s digital OOH and web banners, Cossette worked with Canadian photographer Norman Wong, and sought to recreate the look and feel of a moving train - in keeping with the idea of movement.

Integrated advertisement created by Cosette, Canada for VIA Rail, within the category: Transport.

Advertising Agency: Cossette, Montreal, Canada
Media Agency: Touché!
Digital Agency: Tink
Production Company: Colossale
Sound And Engineering: Cult Nation
Post-Production: Chop Chop
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