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#WeNeedMore

Campaign
Agency Network: 
Published/Aired: 
March 2017

Description

Right now, there are 4 million available science and tech jobs in the United States. But millions of kids, especially in low-income communities, don’t even know they exist. These kids see fame as their only way out. They idolize celebrities and worship athletes—so that’s exactly who Verizon teamed up with to change their minds. For the first time, celebrities told kids don’t be like me. Because “we don’t need more LeBrons,” said LeBron James—followed by Adriana Lima, Drew Brees and more. Instead, we need more kids to the world of possibilities waiting for them.

Integrated advertisement created by R/GA, United States for Verizon, within the category: Electronics, Technology.

Advertising Agency: R/GA New York, USA
Production Company: Bullitt, 1st Ave Machine, B-Reel
Group Executive Creative Director / Creative: Isaac Silverglate
Senior Art Director: Michaela McCrink
Senior Copywriter: Raegan Allsbrook
360 Campaign / Creative: James Schumacher, Chris Parker
Managing Director: Vanessa Reyes
Account Executives: Gabriela Laguna, Erin Brogan
Producer: Tarah Marvell, Nicole Poull
Copywriter: John Berman, Isobel Oliphant
Executive Creative Directors: Kris Kiger, Lars Hansson
Designers: Vitor Andrade, Timothee Bayard, Paul Gonzalez
Experience Design: Erin Lynch, Vincent Steurs, Talia Briganti, Adam Sareen
Technology: Wade Wojcak, Silas Law, Donna Gonzales-Mapagu, Isabel Kantor, Eloy Anzola
Strategy: Donny Jensen, Bryn Little, Antonio Guerrero, Aaron Georges
Marketing Sciences: Paul Turzio, Meghan Phillips, Deanna Meyer
Content Studio Production: David Fisher, Lynda Blaney-Smith, Damisi Rosemond, Will Morel, Richard Majchrzak
Editors: Charlie Porter, Gary Knight, Joanna Hall
Sound Designer: Jeremy Siegel
Colorist: Jamie O’Bradovich
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kleenex's picture

HMMMM why is that the only salaries I saw listed on that wall were so called jobs paying over 100,000???

kleenex
Activity Score 57465
Web Designer/Developer
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