Description
As part of the company’s “Visible in the Wild” month-long activation taking place in Denver, a 12’ tall, wifi-capable emoticon serves as the counterpoint of the activation allowing for a unique and fun photo-op. Additionally, four emoticon benches provide a canvas for local artists to come together in a creative environment during a live painting exhibition.
The activation is designed to communicate Visible’s commitment to transparency, which is unheard of within the stagnant telecom industry plagued with hidden fees, privacy / security concerns, and misrepresented usage limit + data speed.
Throughout the activation’s run, local artists will be on hand to create one-of-a-kind pieces, some of which will be available for visitors to take home, including unique emoticon viewing benches.
This professional campaign titled 'Visible in the Wild' was published in United States in May, 2019. It was created for the brand: Verizon, by ad agency: Madwell. This Integrated medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted almost 5 years ago.
Credits
Advertising Agency: Madwell, USA
CCO: Chris Sojka
ECD: Jeff Gillette
Associate Creative Director Experiential Lead: Matt Fry
Associate Creative Director: Nate Kerbin
Associate Design Director / Experiential: Clay Kippen
Designers: Ben Kirk, Cullen Whitmore, Andy Diaz, Avi Kommel
Senior Copywriter: Lexi White
Copywriter: Stephen Chu
Media Agency: Zenith Media
Production Company: Bankrobber Projects
