As part of the company’s “Visible in the Wild” month-long activation taking place in Denver, a 12’ tall, wifi-capable emoticon serves as the counterpoint of the activation allowing for a unique and fun photo-op. Additionally, four emoticon benches provide a canvas for local artists to come together in a creative environment during a live painting exhibition.
The activation is designed to communicate Visible’s commitment to transparency, which is unheard of within the stagnant telecom industry plagued with hidden fees, privacy / security concerns, and misrepresented usage limit + data speed.
Throughout the activation’s run, local artists will be on hand to create one-of-a-kind pieces, some of which will be available for visitors to take home, including unique emoticon viewing benches.
Integrated advertisement created by Madwell, United States for Verizon, within the category: Electronics, Technology.
CCO: Chris Sojka
ECD: Jeff Gillette
Associate Creative Director Experiential Lead: Matt Fry
Associate Creative Director: Nate Kerbin
Associate Design Director / Experiential: Clay Kippen
Designers: Ben Kirk, Cullen Whitmore, Andy Diaz, Avi Kommel
Senior Copywriter: Lexi White
Copywriter: Stephen Chu
Media Agency: Zenith Media
Production Company: Bankrobber Projects