Description
‘Only Men Can’ is a campaign that raises awareness for prostate cancer. It talks about the importance of prostate health, the risks and symptoms of prostate cancer, and encourages the early detection of prostate cancer help save our men.
The campaign aims to halve the number of newly-diagnosed advanced prostate cancer cases in Malaysia, from over 60% in 2020 to 30% by 2025 by increasing national awareness about prostate cancer, enhancing the competency of our healthcare professionals, and encouraging early detection and treatment.
This professional campaign titled 'Only Men Can' was published in Malaysia in November, 2020. It was created for the brands: Universiti Malaya and Urological Cancer Trust Fund, by ad agency: Invictus Blue. This Integrated medium campaign is related to the Health and Public Interest industries and contains 1 media asset. It was submitted over 3 years ago by Creative Director: Leong Sook Leng of InvictusBlue.
Credits
Advertising Agency: Invictus Blue, Kuala Lumpur, Malaysia
Managing Director: David Soo
General Manager: Victoria Chu
Creative Director: Leong Sook Leng
Senior Art Director: Nikiee Mahmud
Senior Copywriter: Tan Pei Ru
Associate Account Director: Carmen Lim
