Agency Network: 
Published/Aired: 
November 2020

Description

‘Only Men Can’ is a campaign that raises awareness for prostate cancer. It talks about the importance of prostate health, the risks and symptoms of prostate cancer, and encourages the early detection of prostate cancer help save our men.

The campaign aims to halve the number of newly-diagnosed advanced prostate cancer cases in Malaysia, from over 60% in 2020 to 30% by 2025 by increasing national awareness about prostate cancer, enhancing the competency of our healthcare professionals, and encouraging early detection and treatment.

Integrated advertisement created by Invictus Blue, Malaysia for Urological Cancer Trust Fund, within the categories: Health, Public Interest, NGO.

Caption

There are some things only men can do. Like surviving prostate cancer. Only if detected and treated early, over 90% of men who are diagnosed with prostate cancer survive for at least 10 years, making it one of the most curable cancers. Discover what you can do at onlymencan.com

Advertising Agency: Invictus Blue, Kuala Lumpur, Malaysia
Managing Director: David Soo
General Manager: Victoria Chu
Creative Director: Leong Sook Leng
Senior Art Director: Nikiee Mahmud
Senior Copywriter: Tan Pei Ru
Associate Account Director: Carmen Lim
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