Agency Network: 
September 2020


upGrad unveiled its latest mass media campaign featuring a donkey, draws from the cultural insight that in the corporate world, everyone wants to climb the ladder and choose various ways to get ahead - one of the most common being the tendency to lick ass.

Integrated advertisement created by The Womb, India for upGrad, within the category: Education.

Advertising Agency: The Womb Communications, Mumbai, India
Founding Partners: Navin Talreja, Kawal Shoor
Creative Team: Suyash Khabya, Arnab Manna, Shreyas Manjrekar
Planning & Research Team: Mittu Torka, Kunal Jha, Ishita Agarwal
Account Management: Heval Patel, Richa Shah
Production House Credits: Good Morning Films
Director: Shashanka Chaturvedi
Producer: Robin D’Cruz
Executive Producer: Vikram Karla
Producer (Estonia): Kadi Freja Felt / Get Shot Films
Cinematography: Mart Ratassepp / ESC
Music: Subhajit Mukherjee
Production Designer: Kristjan Suits
Editor: Tushar Shivan
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