One year after announcing the release of their second product generation, unu is finally bringing their new electric unu Scooter to the market. With the ambitious goal of becoming the most recognised brand in the e-mobility industry, unu asked No Service 24/7 to conceptualize and produce a campaign to announce the launch of the new unu scooter.
No Service 24/7 was assigned to develop a campaign that would let the product speak for itself and clearly set itself apart from the competition’s communication. The agency shifted the perspective on unu – from a purely digital, prototypical aesthetic to the real, tangible product. Instead of using renderings and hyperreal aesthetics, the unu Scooter is shown as you would actually experience it – with real people in urban environments.
The unu Scooter is a category defining product with design and user experience at its core. Designed and ground up by unu to resemble one composite whole, the unu Scooter is a pure technology product, created to facilitate an effortless usage that ultimately enables a powerful, convenient and joyful driving experience.
The Berlin-based startup was founded with a simple mission: To create the best mobility solutions that connect you to your city and enable you to embrace the full potential of urban life.
Integrated advertisement created by No Service 24/7, Germany for unu, within the category: Automotive.